How the Rise of Hybrid Shoppers Impacts Grocery Retail Channel – with contributions from Chris Wilson

A recent article published in FoodLogistics.com shares opinions regarding brick-and-mortar shopping versus online shopping, and how the rise of hybrid shoppers impacts the grocery retail channel. The pandemic forced the online option, creating a new hybrid shopping experience that shoppers now expect. Chris Wilson, Vice President of Business Development at TA Services, contributed feedback and thoughts. To read the full article, visit FoodLogistics.com.

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Many grocery retailers had to implement pickup and delivery options in order to survive the pandemic. But now, studies show hybrid shoppers are dominating the scene. What are companies doing to cater to both online and in-store grocery shopping?

For years, it’s always been grocery shopping in store vs. online. Very rarely has this shopper ever been one and the same. For some time, there were customers who only preferred the in-store environment, which included the touching and feeling of produce and other products, while others only opted for the convenience of clicking and collecting from their couch.

Then the pandemic hit, forcing many in-store shoppers to convert to online shopping, and prompting the already-in-place digital shoppers to get even more comfortable.

Fast forward to today, when many grocery retail outlets offer in store, delivery, curbside pickup and more. Can’t find what you’re looking for in store? Or need something right away? Click, order and pick up curbside in less than an hour.

The grocery shopping landscape is anyone’s game.

Enter the hybrid shopper, a customer who shops both in person and online, depending on the product being purchased and the situation at hand…….

To read the full article, visit FoodLogistics.com.